8 Essential Web & SEO Tools for Auditing and Monitoring Websites

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An SEO audit is a process of analyzing your website(s) presence, ranking, and performance in order to ensure the best SEO practices. The aim of an SEO audit is to determine and address fundamental problems that impact the performance of a website.

There are so many SEO audit tools on the market but this article will cover some that are important and essential

It is important to use the right tools when setting up an online business and knowing this at the early stage will increase your chance of success. It is not just about setting up a website and setting it live. The internet is ever-expanding and there are many essential tools you can leverage. Many of which are free.

Below are 8  Essential Web & SEO Tools for Auditing and Monitoring Websites:

 

Also read: The Significance of Mobile Optimization in SEO

 

1. Google Analytics:

Google Analytics is a tool provided by Google for monitoring and analyzing website visitors and their activities. Google Analytics enables you to monitor various aspects of your website usage such as session length, number of pages viewed per session, bounce rate, and the origin of the website traffic. You can use it to analyze and determine pages or post that are not performing very well on your site through various techniques, including funnel visualization, referral tracking, analyzing the duration of visitors' stay on the website, and their geographic data, and so on.

The latest iteration of Google Analytics, known as GA4, incorporates supplementary functionalities with an emphasis on forecasting, adaptability, and confidentiality. A few examples of these functionalities include anomaly detection, improved e-commerce reports, real-time behavioral modeling reports, easy-to-navigate homepage, etc.

Ready to start exploring Google Analytics? - Google Analytics.

Also read: Ultimate SEO Guides for Ranking in 2023

 

2. Google Search Console:

Google Search Console, formally known as google webmaster tool is a web service offered by Google that enables website owners to manage and monitor their website's indexing status, analyze search queries, identify crawling errors, and enhance their website's visibility.

Add your website to google search console by;

• Signing in to your Gmail account
• Visit google webmaster tools
• Select the drop-down button and click “add property”
• Insert the website link through the “domain (new feature)” or through URL Prefix
• Pick your desired verification option then proceed and confirm the verification
• Once site verification is done, you can then submit your site sitemap xml file and allow google to start indexing your website.

3. Google Trends:

Google Trends is a product of Google that allows webmasters to examine the prevalence of popular search queries in Google Search across multiple languages and regions. It allows you to compare the search volume of various queries over a period of time through a chart. Google

Trends lets you measure keyword popularity rather than keyword search volume. When you search a keyword on google trend, it provides you with information people are searching for with respect to time, location, and search. You can also read more from the information provided on google trend here.

To start using Google Trends, enter a keyword into the search bar or choose one of the provided examples. You can also scroll down to see general information about current trends in your country.

Ready to start exploring Google trends? - Visit Google Trends

 

Also read: Best Guide for Keywords Usage in SEO

 

4. Google Keyword Planner:

The Keyword Planner is a tool provided by Google to assist in finding keywords or focus keywords suitable for your Search campaigns or articles. By utilizing this tool, you can explore new keywords that are relevant to your business and obtain approximations of their search volumes and targeting costs, all free of charge.

Some of its benefits include; allowing you to discover new keywords, create new campaigns, determine cost, and determine monthly searches. Note that you will need to have a google ads account in order to have access to google keyword planner.

 

5. Page Speed ​​Insights:

PageSpeed Insights (PSI) is a product of Google that allows you to evaluate the user experience of a webpage on both mobile and desktop devices and offers recommendations for enhancing its performance. PSI provides data on lab and field data about a page and it is useful for debugging website issues.

PageSpeed Insights suggests recommendations for optimizing a webpage with the aim of enhancing its performance based on the outcome of performance evaluations. The suggestions provided by PSI include reducing image size, simplifying CSS and JavaScript, enabling browser caching, and minimizing the number of requests sent to the server.

Ready to start exploring PSI? Visit Page Speed ​​Insights

 

6. Bing Webmaster Tools:

Bing Webmaster Tools is a product of Microsoft's Bing search engine that enables website owners to include their sites in the Bing index crawler, assess their website's performance on Bing (such as clicks and impressions), crawl issues, link tracking, and so many features.

Website ownership verification is also similar to that of Google. Verification can be done through techniques like MetaTag verification, adding a CNAME record to DNS entry, XML verification, or Domain Connect, they can access numerous features available on Bing Webmaster Tools.

Ready to start exploring Bing? Visit Bing Webmaster Tools

Also read: The Role of Backlinks in SEO and How to Acquire Them

 

7. Ahrefs:

Ahrefs is a comprehensive set of SEO tools that helps for increasing search traffic and website optimization. Ahrefs achieves this by scanning the internet, collecting large amounts of data, and presenting it through an optimized user interface. Ahref is mostly used by small business owners for their website SEO, SEO agencies, affiliate marketers, SEO consultants, website owners, etc.

Ready to start exploring Ahrefs? Visit Ahrefs

Also read: SEO and Everything in-Between

 

8. Ubersuggest:

Ubersuggest is a keyword research tool for creating keyword ideas for your content. You can also use it to track your website position, competitor analysis, site audit, and so on. Ubersuggest provides more of a competitor SEO analysis. By doing competitor analysis, it allows you to spy, and get insight and ideas from other competitors thereby allowing you to grow your website.

Ubersuggest is much more helpful and useful when you are trying to figure out your competitor's strengths and weaknesses based on their web data in order to increase your ranking or outrank them.

Ready to start exploring Ubersuggest? Visit Ubersuggest

 

What's Next –

Start SEO Optimization. Analyze your website with Free SEO Optimizer

Audit your website for Free - SEO audit free 

 

 

 

Suggested reads:

Also read: SEO for Beginners – Ultimate Guide

Also read: RoadMap to Becoming An SEO Expert

Also read: 15 Top SEO Experts and Specialists

Also read: AI SEO – The Impact of Artificial Intelligence on SEO Strategies

Also read: Google Indexing and How Web Crawler Works