What is Technical SEO

Sep

09/13/2023 12:00 AM by SEO Analyzer in Seo

technical SEO

What is Technical SEO?

Technical SEO is an SEO practice that focuses on the optimization of a website's server and core web vitals so that it is fast and user-friendly and helps web crawlers to effectively index a website.

These include connecting the website to google analytics and google webmaster, submitting sitemaps for crawler access, updating robot.txt files, improving website readability, and so on. Fixing this technical part makes it easy for web crawlers to easily find your website data and index it properly.

Below are the factors be put into consideration when doing technical SEO include;

a. Web Security:

it is important to ensure the security of your website as hackers are always targeting websites with security loops. Use a defense application that is capable of blocking spam and hackers. Regular update of your website is another way of ensuring maximum security. Use a complex password that is difficult to break.

b. XML Sitemap:

sitemap is a web file that provides information about the pages, posts, videos, images, and other relevant files on your site for crawler access. It helps search engines to have an understanding of what is active and what’s not on your website for public consumption. Here is a recommended XML sitemap generator you can use in case your website doesn’t have any.

c. Submit your website to Google Search Console:

Google Search Console and Bing Webmaster Tools are free web tools from Google and Microsoft respectively that allow you to submit your website to their search engines for indexing and organic traffic. When you submit your website to google search console and bing webmaster also ensure to submit your sitemap. You should also submit your website to google analytics.

d. Site structure and structure data:

A well-structured site provides a degree of friendliness and it is considered user mobile-friendly by Google. It helps users and readers to have a clear understanding and navigation of your website. Your website structure data makes it easier for a search engine to understand and rank your website.

e. Website speed:

The speed and performance of a website are important for its service delivery. It is also an important practice in the case of search engine optimization (SEO). Server response time, image optimization, and webpage size are other things that influence the speed of your website which are associated with the hosting package you are on. Shared hosting will perform fine if you are a small business owner while VPS hosting is recommended for large business owners. So, you put this in mind when choosing a hosting plan.

f. Mobile-friendliness:

this has to do with the design, optimization, website spread, and the way your web page is rendered to users on mobile devices. A mobile-friendly website will reduce bounce rates and will allow visitors to stay longer on your website. This is important for SEO because most visitors come from smartphone users. Check your website speed by using free tools like Google pagespeed Insight or Gtmetrix so you can know what to fix.

g. Duplicate content:

duplicate content can harm your web ranking. So ensure to fix duplicate content if there is any. Also, use canonical link elements to let search engines know the main version of your website content. Good SEO practice is to also avoid plagiarism or copied content because google sees copied content as duplicates.

h. Use SSL:

SSL is popularly known as Secure Sockets Layer and it is a security layer that creates an encrypted link between a web server and a web browser. SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the security padlock and the HTTPS protocol provides secure connections from a web server to a browser.