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How do you know if your SEO strategy is successful? Measuring the success of an SEO strategy can be challenging. However, by tracking the right metrics and setting clear goals, you can determine whether your SEO strategy is working or not. Increased organic traffic, improved keyword rankings, decreased bounce rate, increased time spent on page, increased domain authority, higher conversion rates, lower CPA, improved user experience, increased social engagement, improved backlink profile, returning visitors, and achieving business goals are all essential metrics to consider when...
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What is On-Page SEO? On-page SEO is also known as on-site SEO and it is an SEO practice that involves the optimization of a web page for search engines and readers in order to rank higher on search engines and also get organic traffic. Factors that affect on-page SEO include content quality, focus keywords, link building, optimized metadata, title tags, meta description, optimized URL, image optimization, and backlinks.   Suggested read: SEO and Everything in-Between  (adsbygoogle = window.adsbygoogle || []).push({});   Why is On-Page SEO Important? When we look back at...
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  SEO is otherwise known as Search Engine Optimization and it is a means of improving the quality and quantity of website traffic to a website or a web page from search engines like Google, Bing or Yandex. It is a term coined in the 90s around the time content providers, authors, developers, and webmasters began the optimization of websites for search engines. It includes various techniques, and each has its own unique purpose. In this article, I will discuss four different types of SEO: on-page SEO, off-page SEO, technical...
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  An SEO audit is a process of analyzing your website(s) presence, ranking, and performance in order to ensure the best SEO practices. The aim of an SEO audit is to determine and address fundamental problems that impact the performance of a website. There are so many SEO audit tools on the market but this article will cover some that are important and essential It is important to use the right tools when setting up an online business and knowing this at the early stage will increase your chance...
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  Domain Authority is otherwise known as DA and it is a search engine ranking metric developed by Moz that predicts how likely a website is to rank in search engine result pages. Domain authority is a process of evaluating a website's ranking on a scale of 0 to 100, with 100 being the highest possible score.  A website's domain authority can be categorized as poor, average, good, or excellent. A score above 60 is considered to be an excellent domain authority. The analysis provides insight into any weaknesses and...
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  What is Keyword in SEO? Keywords are the words, phrases, and topics that people type into search engines when looking for information. This is also known as search queries.  Keywords can be used to find a specific articles, images, videos, and documents on search engines like google, Bing, or Yandex.   These keywords can also be short or long keywords also known as short tail and long tail keywords. (adsbygoogle = window.adsbygoogle || []).push({}); Also read: The Significance of Mobile Optimization in SEO   Why Are keywords important for...
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  Sometimes you can forget to fix the crucial things that ensure the success of your SEO strategy while you were busy doing other things or overlooking them. The return of a properly optimized website is ranking and organic traffic from search engines. Below are the common SEO mistakes you should avoid in order to ensure maximum SEO success.   Also read: The Significance of Mobile Optimization in SEO   1. Slow Website  You will lose the majority of your visitors if your site is slow. Google recommended that the...
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